ENHYPEN Sunoo's "Sunoo Effect": When Everything He Touches Becomes SOLD OUT

ENHYPEN Official

Whenever new content or images are released, there is a trend known as “Sonminsu” (“손민수”), which is a Korean slang word means to buy/do something to imitate another person. The word is usually used on celebrites. Everything from the clothes they wear, to the food they eat, is completely sold out! ENHYPEN’s Sunoo is frequently seen on social media for his influence on sonminsu. Sunoo’s fans, also known “Baragi” called it “선우효과” or “Sunoo Effect,” where his devoted fans make it their mission to locate and update on the items. Here are 6 examples of how powerful the Sunoo Effect is.

Yakiniku King × RAGEBLUE Collaboration Print T-shirt (Off White)

Sunoo appears to be in street fashion now. He first wore this Yakiniku shirt while on his way to Osaka. According to the official website, the shirt is now sold out! Even though it was only seen publicly for a day, it drew the attention of his fans who wanted to match the outfits.

ISTKUNST – Sports Mesh Sleeveless (Black)

Sunoo was first seen on his Tokyo sightseeing in a black sports mesh sleeveless shirt. With its unique text style on the back, his fans instantly recognized the brand, and the product is now marked SOLD OUT.

SNAPPY CUDDLE – Al dente Pomodoro Pajama Set

Sunoo has been posting bed selcas wearing pajamas on their social media accounts. On ENHYPEN’s recent Episode 69 of “EN- O’ Clock” (a variety show by ENHYPEN), Sunoo is wearing a pajama with vegetables design that find his fans unique and cute. After days of the episode’s release, the pajama set he wore has been sold out!

HARE – Knit Hat (Black)

Sunoo’s airport arrival from Japan sketched the attention of his fans, who saw him wearing a cute black knit hat, which has now been sold out on both ZOZOTOWN and Dot-st, online Japan shopping stores, because it matched him well, and is also suitable for everyday wear.

DISCOVERED – LOOPING DAMAGE BORDER CUTSAW

Not only does his hat have the Sunoo Effect, but so does his strip shirt. It undoubtedly drove his dedicated supporters to sonminsu the item in black, which is now sold out on Japan’s online shopping site.

ENHYPEN’s Japanese 3rd Single Album “結 -YOU-” Solo Jacket Limited – Sunoo Cover

ENHYPEN recently released their Japan 3rd single album “結 -YOU-“, highlighting individual covers of each member. Their albums have solo jackets and Sunoo Effect ensured that his solo jacket would be the first to get sold out on Weverse Global Online Shop.

In Japan, a fan recently posted that they went to a physical music store, and found that only Sunoo’s solo jacket album was labeled sold out. The Sunoo Effect continues to bewilder and captivate audiences.

Anything Sunoo touches has an effect on his passionate supporters. Thus, please look forward to the Sunoo Effect, which continues to grow wilder in the future!

ENHYPEN Sunoo’s “Sunoo Effect”: When Everything He Touches Becomes SOLD OUT