Since October 2nd, the unisex street Privé Alliance has announced that singer-songwriter and composer B.I has his own collection that explores the themes of love and youth- a hint to the title of his latest single ‘Loved’. The single, which was released on October 27, 2023, focuses around being single and alone, and the issues of love- a relatable topic for many individuals.
Throughout the upside downs that is the music industry, B.I (Kim HanBin) would set off on his new road and become known for his various hits: ‘BTBT’, ‘Keep me Up’, ‘Dare to Love’, ‘4 Letters’, ‘illa illa’, ‘Cosmos’, and more.
According to its own website, the brand itself describes themselves by saying, “Defining the ideal concept of streetwear can be taken from its counter culture of hip hop and its staples that also define Privé Alliance – comfort. Materials from combed cotton to polyester, one can consider Privé Alliance comfortable as its go to piece without destroying a polished style. Since the launch of Privé Alliance collaboration with South Korean singer, artist, and model BaekHyun (EXO), the brand has ultimately developed a concept that would stick to the brands identity – the idea of collaboration, teamwork, partnership: Alliance.”
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In an post by P.A featuring B.I, the streetwear brand would state the following;
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