A.C.E to leave agency but keep group name and contents

Beat Interactive (비트 인터렉티브) is a South Korean record label and entertainment agency who is notably known for debuting their first K-Pop boy group Adventure Calling Emotions (also referred to commonly by fans as A.C.E) back in 2017 on May 23rd with their first single ‘CACTUS’. The song became known for its bass heavy style of EDM (Electronic Dance Music), K-Pop and Hard style (which is a term used to describe an electronic dance genre that mixes influences from techno, new beat and hard core). 

If you were a fan, casual listener or even heard of K-Pop back in 2017 to 2018 even if you don’t know A.C.E or know the members by name you probably saw one of their many dancing covers or busking performances often uploaded to YouTube, or even fan created memes of the members in short shorts, or short clips of the members on [ The Unit ] or [ Mix Nine ]. 

Throughout their career, the group would become known to fans for loveable personalities and care and dedication towards their fanbase (Choice), who even in unsure times decided to stick by the group, and even wait for the members as they complete or head to military for the first time. While for other fans, recognize A.C.E for their songs; Do it like Me, If you heard, All I want is you, Holiday, My Lover, Stand by You, SAVAGE, Under Cover, Goblin (Favourite Boys), Golden Goose, Take me Higher, Clover and or their english track ‘Down’ (feat. Grey) to name a few. Even recruiting fans to take part in latest release ‘My Girl: My Choice’.

In an recent announcement to fans, many would wake up to the announcement of the end of A.C.E’s exclusive contract with their agency Beat Interactive and that it would come to an end on March 31st 2025. Within the statement itself, fans would rejoice that the agency would allow A.C.E to keep their name, fandom name, contents and other any related things without any conditions or issues, ensuring that A.C.E could keep going in their career without any issues. This bringing a lot of happiness to fans. As for other platforms, they have stated within the tweet, that details regarding Japanese fan clubs, bubbles and other similar services will be announced soon and to keep an eye on A.C.E’s social media accounts. 

In an more recent update regarding A.C.E, Lee Donghun would announce his name change to Lee Jiham he will also be taking part in the musical starting in April 2025 called ‘Get Off Work at 6. Meanwhile, Beat Interactive will be debuting their newest boygroup NEWBEAT (formerly known as HINLOVE and HIGH&LOW) on March 24th 2025 with their first full album ‘RAW & RAD’. The group will debut with the following 7 members: Park Minseok, Hong Minsung, Jeon YeoYeoJeong, Choi Seohyun, Kim Taeyang, Jo Yunhu and Kim Riwoo.