At Area announces new artist and album

Since previously teasing album artwork, and a new artist who is a singer and producer to fans of at_arena since January 22nd 2024, fans couldn’t help but be delighted and surprise when new profile pictorial images of Jung Sungwon would be released on all official SNS pages by the company announcing the signing. 

Originally starting his career as a music producer back in 2015 and on the song titled ‘Boys to Men’ with the well known artist ‘Crucial Star’ on his ep ‘boyhood’, Jung Sungwon would catch the attention of many fans within the scene and become known underneath the stage name ‘BOYCOLD’. Where his producing slogan, ‘hey boy, its cold’ would become known and even referenced by at_arena in the pictorial reveal. 

 

 

 

 

 

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A post shared by AT AREA (@at____area)

New Artist Reveal Pictorials (2024, BoyCold).

The 6 track EP [ Sick of Love ] is the first official EP and album since 2022!, and contains chill and cozy r&b tracks that also features numerous artists within the scene ranging from MEENOI, Leellamarz, Gist, SOLE, george and more. The album itself quickly becoming a favourite amongst his fanbase. 

At Arena itself is home to many loved artist and producers such as: GroovyRoom, HyunA, GEMINI, BLASE, DAWN and MIRANI. Many fans couldn’t help but note that based on the companies discography and artist range how perfect this signing for BoyCold is and hoping for more in house collaborations.

 

 

 

 

 

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A post shared by BOYCOLD (@boycold_)

BoyCold Signing First Pressed Albums, (2024).

He is also known within the scene for working and producing for numerous artists: The Quiett, OnlyOneOf, SIK-K, BewhY, HAON, pH-1, Car the Garden and more, the list itself still on going. 

Many fans are welcoming back the artist into the music scene, and promoting the latest release on different K R&B genre of forums and conversations with friends.

What do you think of the release? Do you have any favourite tracks or promotions for the album so far? Any you are looking forward to and want to promote to others? Let us know within the comments! 

Welcome back BoyCold!